Marketing Executive · Brand Strategist · AI Practitioner
Todd Andrew Roe
Two decades building big-idea campaigns with elite, embedded teams. Executive close to the craft — equally at home in a war room, a brand brief, or an AI orchestration framework.
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San Ramon, CA · Bay Area
AI Work & Capstone
SF Giants: Signal-Based Marketing Orchestration
A thesis-level AI framework reimagining how the San Francisco Giants grow season ticket holders. Rather than calendar-driven campaign assumptions, the model deploys predictive AI as a signal-based decisioning system — ingesting fan behavior, intent signals, and contextual data to trigger personalized outreach at the right moment, through the right channel, at the right offer. Developed in partnership with Giants CMO Rachel Heit as informal advisor.
MIT Sloan · MIT Schwarzman College of Computing
Implementing Agentic AI: Building Your Organizational Playbook
Certificate · April 2026
Haas School of Business · UC Berkeley
AI Business Strategies and Applications
Certificate of Excellence · 2025–2026
Career Highlights
2024 – 2025
Chevron Corporation
Group Director, Corporate Affairs & Account Management
Led the in-house agency corporate affairs account team across a $12MM P&L. Directed brand governance, creative operations, and omnichannel advocacy programs spanning five states — while overhauling intake workflows with AI-enabled planning tools.
2016 – 2023
Yahoo Inc. (Verizon Media)
Director, Consumer Growth Marketing
Senior brand and growth leader across a $7.5B global portfolio reaching 900MM monthly users. Co-built a 60+ person in-house creative org. Drove 22% MAU growth, 30% lift in live sports streaming viewership, and 55% subscription revenue growth.
2014 – 2016
The Marketing Store Worldwide
Director, Account Management
Led the strategic overhaul of the McDonald's Monopoly promotion, directed Super Bowl 50 social activation delivering a 7% sales lift, and executed integrated brand partnerships for major entertainment properties.
2006 – 2014
DDB Worldwide · Tribal DDB
Director, Integrated Marketing Communications
Led multidisciplinary agency teams delivering brand marketing strategies for Clorox, driving a 12% volume increase and 9% profit growth. Directed the Glad & P&G joint venture that took Glad to the #1 category position.
About
I'm a Bay Area-based brand and marketing executive with 22+ years across in-house agencies, global creative shops, and technology platforms. My career has spanned Chevron, Yahoo, DDB, and The Marketing Store — building campaigns for McDonald's, Clorox, and some of the world's most recognizable consumer brands.
What sets me apart is the combination: executive judgment and operator instincts, with a genuine love for the creative process. I don't just manage work — I shape it. I believe the best marketing comes from leaders who stay curious, stay close, and never stop learning.
Right now I'm deepening my AI practice through Berkeley Haas and MIT Sloan, applying those frameworks to real challenges — including a capstone project with the San Francisco Giants on AI-driven fan engagement and season ticket growth.
The fox is a personal symbol: adaptive, intelligent, always moving. That's the work. That's the approach.